ASSIGNMENTS

STELLA ELORM BIGSON
ISABELLA KONADU AGYEMANG
ANIMAH NKANSAH DOROTHY
EUGENE ADU AYEH
PAPAYAW ASAMOAH
Starting in 59 BC, Julius Caesar had a daily sheet called Acta Diurna (daily event) posted around Rome. In the mid1400, Johannes Gutenberg first used a printing press. Later on, in the early 1900’s, radio technology was perfected with motion picture technology closely behind. By 1930, the popularity of radio was spreading, whilst some people were catching the first television broadcast. Throughout the1930’s, 40’s and 50’s television progressed and ultimately worked its way into family rooms and kitchens across the United States.
With the launch of facebook in 2004, the founding of YouTube in 2005, the creation of twitter in 2006, social media is more extensively used for the dissemination of information and news to the public by the public. These technologies have allowed for even greater peer-to-peer engagement and interactive publics, organization and mobilization of support, collating voters’ data by the electoral commission, and the basic function of disseminating messages.
The advent of new media has strongly affected the way through which information is spread to the masses both negatively and positively. Citizen journalism is made possible as lay members of the public play an active role in the process of collecting, reporting, analyzing, and disseminating news and information to the public. In order to understand who a citizen journalist is, let’s take an insight into what citizen journalism is all about. The term citizen journalism refers to a wide range of activities in which ordinary people contribute information or commentary about news events through the use of social media like twitter, facebook, YouTube and Google plus.
The traditional media, which is also known as “the old media” deals with the old ways and procedures of gathering, analyzing and disseminating news and information through the hands of professionally trained journalists using the “few to many news approach”. That is, a few qualified/trained journalists manufacturing news for the masses to consume.
The new media involves the active use of the internet. This is in the sense that the World Wide Web facilitates the effective functionality and fluent interactivity. From influential bloggers to community networks and activists, this new technology or new media activity offers new competition for the main stream media. These groups are becoming an alternative source of news as well as another option for politicians, businessmen or other public figures to bypass the older media forms and outlets to take their message to their supporters or followers. This is because the new media provide a wide range of advantages.
First of all one can tweet and check the status on their phones, this is because the internet is available at the back of our pocket, and there’s no need to wait for the morning newspaper to get news. Therefore the new media presents the audience with absolute convenience. For instance channels like RTE, SkyNews, FOX and CNN have a bar at the bottom of the news with headlines of news and when breaking news occurs it covers it also with the internet we have. Also it’s affordable in the sense that you don’t need to place an expensive call using mobile phone credit to reach someone on the other side of the continent but using Skype free calls on the internet or watsapp text messages which are less expensive. Now you don’t need to drive all the way to a news stand to get a newspaper which is now two Ghana Cedis (2GHC). As if to add insult to injury, these new networks and individuals are also now acting as a check on the traditional media, questioning their accuracy, standards and focusing a new transparency. With the common news on the internet, citizens begun to have a vast array information available to them without having to search too strenuously or wait for schedule broadcast or speeches.
But, it is important to note that the activities of citizen journalists through the new/social media platforms are rather making old/traditional media to loose grounds and influence. This factor can be attributed to the somewhat “slow” process traditional media houses go through to gather, edit, and publish information; as compared to the use of blogs and websites by citizen journalists to quickly publish news and information to reach out and interact with his/her audience. Also, the key feature of interaction makes it easier for new media users to share, comment, and reproduce news and information.
In response to the changing trends of media production, traditional media houses are putting initiatives in place to correct the problems posed by the new media. These initiative include;
·         Corporate retraining of traditional journalist staff for them to adapt to the use of the internet and the social media.
·         Building online presence through the creation of blogs and facebook accounts in order to still reach their audiences who are inclined to the social media. For instance, myjoyonline news portal on facebook is a mechanism put in place by Joy FM to reach their audiences who enjoy going on the internet.
·         Creating room to accept views from their readers, listeners and watchers where issues from daily news are put on the internet for the audience to comment. Open forum on Metro TVs is a typical example of how Metro TV get the views and comments of their viewers, TV3 also has in place the viewers’ comment section.
·         Accepting news from the citizen journalists instead of challenging them and trying to set them to the background. So CNN’s iReport is a typical example of such, where they accept stories from the ordinary citizen and treats it using journalism ethics. Actually it can be accessed using an application on any smart phone, hence the citizen can report at any time and any location.
The old media in this case, if they want to avoid extinction by the advent of the new media and technology in the name of the social media, should make sure they stick to the strategies above and explore more strategies. They should not try challenging the course of the new media but see it as an avenue for developing the traditional media.
REFERENCES;
TODDAND.COM/2006/11/23/A_BRIEF_HISTORY_OF_TRADITIONAL_AND_SOCIAL_MEDIA/
HTTP://BING.COM

No comments:

Post a Comment